British gangster movie 'Dead Man Running', produced by footballers Rio Ferdinand and Ashley Cole had its world-premiere in London starring rapper 50 Cents. Rio not only put up the big money to make this film but use this opportunity to give back.
Rio Ferdinand has helped 12 youngsters find the job of their dreams. But they aren't joining the Manchester United star on the pitch. Instead, the lucky dozen worked as runners on a new British gangster flick.
And it was all thanks to Ferdinand, who gave financial backing to Dead Man Running on condition that the crew employ the youngsters.
Showing his philanthropic side, the footballer - worth a cool £30million - clearly cares about those less fortunate than himself.
The 12, all in their teens or early 20s, were part of Ferdinand's Live The Dream Foundation, which offers education, training and job opportunities in sport and the arts.
The film stars Tamer Hassan as an ex-convict who has 24 hours to pay back a villainous loan shark, played by US rapper 50 Cent.